Wood: Energy for the Future | Bray Leino Events

Wood's rebrand allowed them to tell their story in a much more focused and future looking way. Working with their radical new look, we decided that an equally disruptive approach was needed across the energy sector exhibitions circuit.

We were challenged to design and create an exhibition space that would really stand out, push the boundaries in its approach and be completely different within an energy sector show. It also needed to be designed in such a way that parts of it could be repurposed for use at other events.

Our solution? To really stand out we needed to go against the grain with a disruptive concept that is not the norm in a sector which generally plays it safe. Working collaboratively with Wood, our in-house creative team came up with a completely different model of storytelling to present the Wood story.

Social Wood art of the possible Bray Leino events

Wood art of the possible Bray Leino Events

Introducing the ‘Art of the Possible.’ The Wood stand at Offshore Europe was presented not as a stand at all, but rather an engaging art gallery with each story element presented as a piece of art, showing Wood's story of transition to the future and renewable energy.

To measure success, alongside lead capture and qualitative feedback techniques, we created a microsite which could be accessed via QR codes on each piece of art. This encouraged the visitor to click through and find out more. This was also supported by a strong social media campaign pre, during and post event and again directing the visitor back to the site.

"Bray Leino Events support us in setting up for events, advising on what’s possible, what content and technology we could use, what trends are happening within the industry, and together I think that is where we get the best approach.”

Paul Shanks, Global Creative Director at Wood

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