Delivering London's Malaria Summit, a project with global significance to millions, was a massive responsibility.
Work
We took care of the planning, design and delivery of the entire Summit – working with Malaria No More, the Bill and Melinda Gates Foundation, and stakeholders from across government and industry.
This moment would be like no other in the centuries-long history of our battle with the disease. For the first time ever, humanity has the insight and the technology. We're ready to finally beat malaria.
That’s how we devised the creative platform for this project:
‘Ready to Beat Malaria’, – a simple, positive and directional thought that works on a personal level as well as for businesses and governments. As a statement, it reflects the battle against the disease. As a pledge, it articulates a clear goal and evokes a commitment to action. We created an entire visual language that was used across all communications.
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With two Royals, 12 Heads of State and 300 philanthropists, CEOs, academics, celebrities and global media present, security and seamless planning were critical.
We worked directly with the Metropolitan Police and national/international Government security teams to ensure all measures were in place for a safe and secure Summit. We managed all communications, website design and build, stage set, collateral and on-site delivery.
“We were impressed by Bray Leino’s approach and attitude, their calm and can-do approach, combined with rigorous interrogation of ideas and plans. The team demonstrated a rapid and impressive understanding of the brief, audience and message.”
Kate Wills, Communications and Partnerships Director at Malaria No More
How big is big enough?
Let's find out.
Let's find out.
