It’s difficult to articulate the scale and complexity of Expo 2020 Dubai, but here goes:
We were challenged to help the Department for International Trade (DIT) imagine, create and deliver an unforgettable six month show in Dubai, highlighting the UK’s best people, places, technology, film, sport, music, food, and fashion.
World Expo has been held every five years since 1851, and this one – delayed by 12 months – was the largest global gathering since pre-pandemic times.
A mammoth international showcase of innovation, creativity and collaboration, where 192 countries assembled in Dubai to celebrate the progress, values, and the qualities that define and bind us.