Miele wanted a new way to communicate their philosophy of ‘Immer Besser’ or ‘Forever Better’ to an international exhibition audience of appliance retailers.
Miele needed to communicate what makes their products the premium option in their industry. This knowledge would enable retailers to talk knowledgeably about their products to consumers.
We created an interactive experience so the audience could discover the sophistication, dependability, and long life expectancy of Miele's products.
The experience incorporated interactive projections, with embedded conductive surface technology that meant diagrams sprang to life when touched, with video animations telling the Miele product story.
