Miele wanted a new way to communicate their philosophy of ‘Immer Besser’ or ‘Forever Better’ to an international exhibition audience of appliance retailers.
Work
Miele needed to communicate what makes their products the premium option in their industry. This knowledge would enable retailers to talk knowledgeably about their products to consumers.
We created an interactive experience so the audience could discover the sophistication, dependability, and long life expectancy of Miele's products.
The experience incorporated interactive projections, with embedded conductive surface technology that meant diagrams sprang to life when touched, with video animations telling the Miele product story.
Miele experts guided visitors through the interactive journey to enhance the story and to help the visitor complete a questionnaire that would enter them into a competition to win a Miele appliance. Alongside the interactive wall, an exploded washing machine allowed the visitors to see the complexity beneath the skin of every machine.
Retailers left with a greater understanding of the ‘Immer Besser’ philosophy and new ways to sell Miele's premium products, despite the initial higher purchase cost, as a better value long term option.
We can talk about creativity all day.
