Effectively demonstrating technology at exhibitions in a crowd-pulling way is a conundrum for many industrial businesses.
When that technology is the size of a bus, the challenge is bigger still.
Which is why maritime engineering businesses have traditionally relied on scale models to demonstrate their technology at trade exhibitions. But not only are those models expensive to manufacture and costly to ship, everyone has them.
Fugro, the deep-sea mapping and survey specialists, asked us to help them do something better, something that would reflect their hard-won reputation for innovation.
Our digital experts made them an intuitive, engaging (and cost-saving) augmented reality (AR) experience.