How do you stand out on the busy MWC show floor when you’re presenting thought leadership on your exhibition stand?
This was the question posed by PwC ahead of MWC 2023 when they asked us to create a stage and backdrop that would host engaging presentations, turn heads, and look great in a live stream.
Our response was to create an immersive stage, where presenters would be surrounded, top, bottom and both sides by dynamic visual content.
Presenters didn’t just take to the stage. They were enveloped by it. And surrounded by the LED walls, they became a natural focal point. The stage drew the eye of passers-by and enabled maximum cut through against the hectic environment of MWC.
