Opinion

Two years to go until the 2022 Commonwealth Games comes to Birmingham!

Birmingham. Home of Cadbury Chocolate, HP Sauce and JRR Tolkien. As the UK’s second largest city, it has lots to offer including its library which is the largest public cultural space in Europe; 8,000 acres of parks and green space (making it one of the UK’s greenest cities); and 35 miles of canals (more than Venice)!

Coupled with its impressive architecture, infrastructure, and an abundance of venues, Birmingham is a great city in which to hold an event.

The countdown has officially begun and in just two years’ time the 2022 Commonwealth Games will open in Birmingham. Our team are very excited, and it got us thinking about some of the many events that we have worked on in Birmingham over the years. Here is a short round-up of some of our favourites…

1. Victoria Square – RAF100

On 1 April 2018, the Royal Air Force launched RAF100, a national campaign to mark its centenary year. Bray Leino Events were proud to be selected as an official events partner for the RAF100 Aircraft Tour, which visited major cities around the UK, including Birmingham, during the summer bank holiday weekend.

Anna Krenkova, Client Services Director said: “The event was special as it took place at Victoria Square which overlooks Birmingham city centre. The event site is split across different levels and we utilised every part to celebrate 100 years of the RAF. We had a plane from every key era on display. The Snipe from WW1, the Spitfire to commemorate WW2, the iconic Typhoon and the brand new F35.

The event drew thousands of visitors across all age groups. Young visitors were inspired by activities in the STEM tent provided by businesses such as Airbus and BAE Systems. It was one of the most inspirational events I have ever been part of. Seeing the young children’s’ faces light up when they got to sit in a real-life Typhoon was priceless.”

Find out more about the event here.

2. The NEC – The Big Bang Fair

Bringing together 80,000 young scientists and engineers at the NEC Birmingham, the Big Bang Fair is all about inspiring the next generation. Our team supported a large infrastructure client with their presence at the show, creating a huge event space which enabled students and young people to find out more about future career opportunities with our client.

Less ‘show and tell,’ more ‘play and talk’ – we created a fun and informal environment with lots of engaging activations to encourage students to consider the skills and employment opportunities available to them. From animated building games, to graffiti walls and snapchat filters, each activation was carefully designed to encourage maximum engagement whilst also being great fun.

Jon Powell, Account Director said: “I have many fond memories of working on a wide range of events in Birmingham over the years. From renowned conferences (with international VVIP’s broadcast live on UK TV), to internal corporate events and everything in between. I was particularly fond however of supporting our client recently at the Big Bang Fair at the NEC. The games and activations developed by our team drew a really big crowd of engaged youngsters; it would be amazing to think it may help to inspire the next generation of young engineers.”

 

3. The Vox – ‘Meet the Contractor’ day

A client of ours was working on an exciting new infrastructure project which hoped to generate thousands of new contract opportunities. Our team were asked to organise an event to bring together contractors and suppliers in one place to learn more about the business opportunities available to them. As part of this we were also tasked with organising 350 face to face business meetings to take place at the event.

The ‘Meet the Contractor Day’ took place at The Vox in Birmingham and was designed in a way that would encourage networking and foster new business relationships. Our 27 unique “meeting pods” were well received, and we set up just under 800 1:1 meetings, smashing our initial target.

Nick Crossland, Event Director said: “This ambitious event was very well received by our client, their key contractors and all the potential suppliers who took part. There’s no doubt that the event forged some inclusive and long-lasting working relationships”.

To find out more about the upcoming 2022 Commonwealth Games, click here.