Opinion

Physical, Virtual, or Hybrid – where to go from here?

Most of us have read articles outlining the benefits of physical vs digital events in recent months. In our latest whitepaper, we take a closer look at both types of events, and also consider hybrid in detail… and the best ways to bring ‘in-person’ and virtual worlds together. Whilst we explore and compare these different variations of the event landscape, we also remind ourselves why events matter – whether to:

  • Bring people together
  • Generate human interactions: connections, experiences and emotions
  • Give customers, clients and prospects the opportunity to interact with your product or service, and engage with the people behind it
  • Or all of these and more!

How relevant are each of the principal formats in the new normal?
Do they all have a promising future?

To find out more, access your copy of our latest whitepaper: Physical, Virtual, or Hybrid – where to go from here