Introducing the Virtual Experience Lab by Bray Leino Events.

VX Lab is an immersive 3D event experience, a new tool in the communications toolbox and one which delivers actionable insights for brands.

The saturation of virtual events means they are now a known quantity – the biggest challenge in the events industry right now is making virtual stand out. We recognised the need for a tool which allows brands to engage with their audiences in a more dynamic, interactive and impactful way, and VX Lab was born.

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As we move into a future where virtual and hybrid events only increase in prevalence, we need to offer our clients the chance to create a bespoke environment, tailored to their needs and with a truly engaging user experience.

As well as a powerful story-telling tool, VX Lab offers brands that are focused on reducing their carbon footprint an opportunity to engage with a global audience while reducing the waste and energy consumption usually produced by a live event.

Why VX Lab?

A new offering for brands: This experience can be customised to almost any configuration, meaning brands can build whatever environment they feel will deliver a real competitive advantage. Whether that is creating wow-factor when showcasing new products, simulating a factory tour for those who are geographically out of reach, providing a glimpse into the future of an organisation, or boosting the impact of multimedia content.
A unique experience for users: VX Lab sends users on a personalised journey of discovery, learning about products and services that are relevant to their needs – in a way that suits them. VX Lab encourages exploration – it enables interaction with a virtual environment in a uniquely personal way.
Actionable insights for our clients: VX Lab provides full trackability of engagement, offering new insights into how attendees engage with a brand and its content. Rather than replacing live or virtual events, VX Lab creates a longer touchpoint with audiences and can supplement events with richer content. It allows brands to capitalise on the benefits of both physical and virtual experiences, in a new way.

VX Lab is ready for a test drive

Immerse yourself

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