Royalty, Heads of State and Billionaire Philanthropists
An impactful, secure and high profile event in the fight to beat Malaria.
For the first time in ten years, the number of global malaria cases is no longer falling. Against a disease that’s estimated to have killed half the human beings who ever lived, our progress has stalled.
That’s why being asked to create the Malaria Summit London, a project with global
significance to millions of people, was such a massive responsibility.
Bray Leino Events was responsible for the planning, design and delivery of the entire Summit – working with Malaria No More, the Bill and Melinda Gates Foundation and stakeholders from across government and industry.
This moment would be like no other in the centuries-long history of our battle with the disease. For the first time ever, humanity has the insight and the technology to finally beat malaria. That’s how we devised the creative platform for this project:
‘Ready to Beat Malaria’, – a simple, positive and directional thought that works on a
personal level as well as for businesses and governments. As a statement, it reflects the battle against the disease. As a pledge, it articulates a clear goal and evokes a commitment to action. We created an entire visual language that was used across all pre, at and post show communications.
With two Royals, 12 Heads of State and 300 philanthropists, CEOs, academics,
celebrities and global media present, security and seamless planning were critical.
Bray Leino Events worked directly with the Metropolitan Police and national/international
Government security teams to ensure all measures were in place for a safe and secure Summit. We managed all communications, website design and build, stage set, collateral and on-site delivery.
Kate Wills, Communications and Partnerships Director at Malaria No More, said:
“We were impressed by Bray Leino’s approach and attitude, their calm and can-do
approach, combined with rigorous interrogation of ideas and plans. The team
demonstrated a rapid and impressive understanding of the brief, audience