Energy for the Future
Helping Wood connect with their audience by managing their global exhibition programme
Following a recent rebrand by Wood, Bray Leino Events have been retained as strategic partner in delivering the Wood exhibition programme around the world.
The new brand with its radical new look, feel and tone of voice also involved a different way of telling the Wood story to the energy sector and potential clients. All of this was key when designing their new show presence.
We created a flexible stand concept that ensured each event was brand consistent and had the opportunity for Wood to communicate with their audience through several formats, from static graphics to virtual reality. Each branded environment also had a clearly defined visitor journey allowing Wood stand staff to easily engage with their audience.