When Inpay asked us to help them make an impression on the global exhibition circuit, we had to imagine differently.
Work
The challenge
Inpay is one of Europe's fastest growing Fintechs. They give businesses and financial institutions the ability to make and receive cross-border payments more easily, more cost-effectively, and faster than through traditional banking networks – providing simple and frictionless payments experiences to customers worldwide.
In contrast, their show schedule included giant exhibitions like Seamless in Dubai, ICE in London (pictured), and iGB in Amsterdam – shows with plenty of flash and dazzle where up and coming brands like Inpay can easily become lost in the noise.
For Inpay, the objective was to raise their profile and generate meaningful face-to-face engagement with potential new customers. For us, the challenge was to ensure they would cut through against the glitz.
The solution
Our inspiration came from Inpay’s own brand identity - professional, approachable, effortlessly efficient, and calm. We wouldn’t compete, we realised. Instead, we would create an oasis of calm to complement the surrounding chaos.
Using brand colours, natural materials, subtle fabrics, we created a new brand language and visual identity that could be applied across their global exhibition strategy. Based on an open, inviting 3D space that would contrast the surrounding environment and cater to the needs of delegates.
With a barista bar serving fresh coffee by day, espresso martinis later on, various choices of tables or seating, and private meeting spaces, the different iterations of the stand provided areas for both informal introductions and in-depth business meetings. On top of that, a batak game station introduced an element of gamification of the stand – contributing to the atmosphere of the already-buzzing ICE expo.
“The reaction has been brilliant. Bray Leino Events helped us find a way to stand out and stay on brand - and created the perfect environment for our team to meet and engage people in the right setting. We’ve had some unprecedented business results from it.”
Lee Andrew Pelling, SVP Sales, Inpay
We can talk about creativity all day.
