'When you feel free, you can be free, then interesting things start happening. Things of rocketshipflume rainbowcannonstreamer proportions. Lost? Enjoy it.'
To echo Freederm's TV campaign (also developed by Bray Leino) we developed a pop up brand experience at Reading Music Festival.
The experience gave festival goes the opportunity to feel free though emersion in a series of eyeball isolation booths.
Each eyeball contained a different experience, from a kaleidoscopic infinity rainbow mirror booth to a tranquil subsea scene complete with meditative whale audio sound track.