As part of a Bassetts Vitamins brand re-launch, we ran an experiential roadshow campaign to give thousands of families the chance to get creative and hands on with all sorts of paints and colours. Tying Bassetts Vitamins’ re-launched product range and its colourful new look and feel into the ‘Family Life with More Colour’ creative platform.
Lasting, meaningful connections between the brand, mums and their children.
The Rainbow Park roadshow visited five major shopping centres across September, October and November, reaching around 1.5m people, amplified through digital and partnership activation, with 40,000 families participating directly in the experiential activity.
- Bassetts Vitamins
This campaign brings our new proposition to life in a way that will resonate with our target audience. Bray Leino have developed and coordinated a strategy of multichannel activities around ‘Family Life with More Colour.