Every day our specialist teams work with our clients to:

create impactful experiences • design meaningful content • tell their brand story communicate and amplify key messages • generate income • meet objectives and exceed expectations.

Always safely. Always ethically.

Imagine Differently

Imagine differently is the overarching goal that we aspire to. It is our fixed point from which we evaluate everything we do and how we do it.

Imagine refers to the creative way we approach everything we do.

Differently tells how we apply that thinking.

Our Principles

Sitting beneath Imagine differently we have 5 key principles. We established these principles, not based on what we think our clients would like to hear, but rather what defines us as a group of people and what we strive for every day, for every client.

These are...


Resourceful; truly inspired; always progressive. We imagine ground-breaking solutions for live and digital experiences.

Original thinking is essential in a creative business. At Bray Leino Events we don’t work to a prescriptive creative formula. Yes, we have robust processes and procedures, we are a business after all, but these are designed to allow us the freedom to be original, to change and evolve how we think. We have hundreds of years of event experience within our people, but our biggest asset is an open mind that considers new paths to walk when we tell our client’s stories. We embrace original thinking.


Able to pivot quickly to integrate new trends and technologies – adjusting to changing landscapes and client needs. We are versatile, flexible and connected.

Everything we create inspires and positively influences people, period. Whilst technology is developing at an unprecedented pace, it is important that we do not lose sight of our audience, technology is only a means to an end; it is not the end. At Bray Leino Events we strive to make sure that we tell stories in the most effective way possible. We embrace all techniques and technologies and always push the envelope to create experiences that connect and inspire. We keep it agile.


We are passionate... about who we are, what we do and who we work with. We delight in our work – celebrating partnership and friendship as well as success.

Time for a well worn cliché… ‘We work hard and we play hard’. We are a group of people who genuinely enjoy what we do because we make our work enjoyable. We do this by supporting each other when we need to. We work together as a team to make sure no one person is isolated and we work the same way with our clients and that is one subtle difference between us and many other agencies, we don’t work for our clients, we work with them. We collaborate and we support. We make it personal.


We develop and retain the best people - highly qualified, talented professionals. Invested. Accountable. Exceptional.

To be the best at what we do we attract, keep, and grow the best people… and then create the best environment to collaborate and learn from each other.

In ‘live’ there is no second take – we must be on top of our game 24/7. It’s actually quite simple when you have the right people working in the right way. We invest in our teams to develop world-class (in-house) talent and then promote cross-working across all disciplines and peer groups.

Staying at the top we are always learning, always pushing boundaries, always collaborating. We are leaders.


We care about our people, our clients, our partners, and our planet – today’s communities & tomorrow’s generations.

Let’s face it, if we don’t care then what’s the point? Caring about what we do is an essential part of a productive life and a worthwhile future. At Bray Leino Events saying we care isn’t just a throw away comment. We look after our people, our clients and the planet we live on. We have no prejudices, we are moral and honest. We are a global and inclusive business with an open mind. We care.

Our values

By defining a set of values and behaviours that help us make decisions about everything we do, being clear, open, astute, ingenious, caring and brave we’ve created a commercial yet highly creative culture designed to build trust and confidence in our people and our service. By helping our clients thrive in an ever-changing world, we aim to become the most recommended events agency. We’re part of the Mission Group, one of the UK’s most respected networks; sharing skills and resources across 16 agencies, 25 offices and 1,100 talented staff.

The fantastic brands we work with